Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods
ISBN: 9780415349949 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study. Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed... |
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cena:
786,98 zł |
Zig Ziglar's Secrets of Closing the Sale
ISBN: 9780425081020 / Angielski / Miękka / 410 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Doctors, housewives, ministers, parents, teachers ... everyone has to "sell" their ideas and themselves to be successful. This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale--how to make them say "Yes, I will "
Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:
Doctors, housewives, ministers, parents, teachers ... everyone has to "sell" their ideas and themselves to be successful. This new guide by America's ...
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cena:
83,58 zł |
Telephone Techniques That Sell
ISBN: 9780446380973 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
105,26 zł |
How to Close Every Sale
ISBN: 9780446389297 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The world's greatest salesman presents the definitive guide to effectively closing any sales presentation. Girard's previous titles, How to Sell Anything to Anybody and How to Sell Yourself, have a total of00,000 copies in print.
The world's greatest salesman presents the definitive guide to effectively closing any sales presentation. Girard's previous titles, How to Sell Anyth...
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cena:
66,86 zł |
How to Master the Art of Selling
ISBN: 9780446692748 / Angielski / Miękka / 387 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years. Now, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in the profession of selling. Learn:
After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three ye...
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cena:
91,90 zł |
The New Conceptual Selling: The Most Effective and Proven Method for Face-To-Face Sales Planning
ISBN: 9780446695183 / Angielski / Miękka / 371 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
83,54 zł |
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
ISBN: 9780446695190 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly...
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "proce...
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cena:
91,90 zł |
International Marketing Research
ISBN: 9780470010952 / Angielski / Miękka / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third...
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of internatio...
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cena:
288,34 zł |
Beyond Traditional Marketing: Innovations in Marketing Practice
ISBN: 9780470011461 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples...
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comm...
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cena:
213,73 zł |
Branding Governance
ISBN: 9780470030752 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.
Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires... Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bj...
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cena:
250,74 zł |
Alliance Brand
ISBN: 9780470032183 / Angielski / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how...
As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up t...
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cena:
192,35 zł |
How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
ISBN: 9780470045473 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for How to Deal with Difficult Customers
"The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective." --Margaret Callihan, President, Chairman, and CEO, SunTrust Bank, Florida "Anderson knocks another one out of the park with How to Deal with Difficult Customers The problem is real; Anderson's solutions make sense... Praise for How to Deal with Difficult Customers
"The application of the ten key strategies in this book will help every sales prof... |
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cena:
101,49 zł |
Creating a Million-Dollar-A-Year Sales Income: Sales Success Through Client Referrals
ISBN: 9780470045497 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-read reference guide features compelling real-world examples of common mistakes and solutions that will transform lost opportunities into real prospects. Create the referral base that guarantees success
In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to gener...
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cena:
100,30 zł |
Covert Persuasion: Psychological Tactics and Tricks to Win the Game
ISBN: 9780470051412 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for Covert Persuasion:
"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling,... Praise for Covert Persuasion:
"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sa... |
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cena:
122,87 zł |
Heavy Hitter Sales Wisdom: Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success
ISBN: 9780470052310 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for Heavy Hitter Sales Wisdom
"Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the author shares effective strategies that put more fun into selling and more money into salespeople's pockets." "Steve Martin's interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales... Praise for Heavy Hitter Sales Wisdom
"Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal me... |
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cena:
104,27 zł |
Marketing Excellence: Winning Companies Reveal the Secrets of Their Success
ISBN: 9780470060278 / Angielski / Twarda / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it's likely that some operate in yours.
Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here... Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because the...
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cena:
170,97 zł |
Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy
ISBN: 9780470068342 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for stop acting like a seller and Start Thinking Like a Buyer
"Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer." "This book shares a great commonsense approach to developing a new... Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer |
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cena:
101,55 zł |
Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!
ISBN: 9780470116258 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for Selling Sucks "Whew A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic I love this book " --Joe Vitale, author of The Attractor Factor and many other books "I love to buy, so I'm going to give every salesperson I know a copy of this book. Maybe they'll finally stop the old-school, hard-sell shtick that compels me (and everyone else) not to buy." --Michael Port, bestselling author of Book Yourself Solid Praise for Selling Sucks
"Whew A terrific new book that blows the lid off the old-school methods of selling-which don't work... |
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cena:
90,80 zł |
Salesburst!!: World's Fastest (Entrepreneurial) Sales Training
ISBN: 9780470150719 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for SalesBURST
"SalesBURST is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today." "Every salesperson wants to get up to speed as fast as they can-but not as fast as their manager wants them to. SalesBURST helps every salesperson shift into fifth gear without skipping first, second, third, or fourth. This makes three people happy: the manager, the salesperson, and the salesperson's banker." Praise for SalesBURST
"SalesBURST is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading ... |
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cena:
95,91 zł |
TKO Sales!: Ten Knockout Strategies for Selling More of Anything
ISBN: 9780470171783 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Practical business guides that pull no punches
Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a... Practical business guides that pull no punches
Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies t... |
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cena:
79,40 zł |