The BuyerSphere Project: How Businesses Buy From Businesses in the Digital Marketplace
ISBN: 9781439261675 / Angielski / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The BuyerSphere Project is a fascinating look at how businesses buy from other businesses in the digital marketplace. The insights covered by author Gord Hotchkiss are based on an extensive research project that explored the true behavior of the people actually involved in purchase decisions at thousands of companies. Many of the traditional beliefs long held in the B2B marketplace were overturned by the research, including: The validity of the buying funnel model, the notion of rationality in a business purchase and the separation of online marketing from the core best practices of...
The BuyerSphere Project is a fascinating look at how businesses buy from other businesses in the digital marketplace. The insights covered by author G...
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cena:
87,76 zł |
Social Media Geek-To-Geek: Practical Insights for Technology Marketers
ISBN: 9781617300073 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.
In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt... There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial...
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cena:
93,38 zł |
Marketing: A Primer for Business Executives
ISBN: 9780982843437 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help the executive succeed better by understanding the main concepts of marketing.
This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organiza...
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cena:
181,52 zł |
Demystifying Marketing: A Guide to the Fundamentals for Engineers
ISBN: 9780863418068 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.
A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering...
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cena:
376,11 zł |
Tools of the Trade: Modern Marketing for Construction Brands
ISBN: 9780984931903 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.
This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipmen...
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cena:
288,35 zł |
42 Rules of Marketing (2nd Edition): A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience
ISBN: 9781607730927 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do.
The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience.... The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been co...
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cena:
93,38 zł |
Demand Driven Strategic Planning
ISBN: 9781138144040 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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685,43 zł |
The Digital & Direct Marketing Goose: 16 Tips and Real Examples That Will Help You Lay More Golden Eggs
ISBN: 9781600052309 / Angielski / Miękka / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone cannot sell products and services. This wisdom rang true in the days when newspapers and magazines first rolled of the presses, and it remains just as true today. Digital media is only a vehicle--but it cannot guarantee success by itself. It is all about the strategy that will help you say the right thing to the right person at the right time in the right place and the right way.
Digital and Direct... A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital ...
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cena:
87,54 zł |
Supply Chain Management: An Introduction to Logistics
ISBN: 9780230200524 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context. The book uses well-developed pedagogy and numerous case studies, guiding the reader through the subject by retaining a strong focus on the application of theory and practical situations.
A broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context. The book uses w...
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cena:
380,74 zł |
Marketing Financial Services
ISBN: 9780230201187 / Angielski / Miękka / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Financial Services recognizes that the major function of the financial services marketer is decision making. It focuses on the major types of decisions and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. Marketing Financial Services recognizes that the major function of the financial services marketer is decision making. It focuses on the maj... |
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cena:
380,74 zł |
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
ISBN: 9780230230736 / Angielski / Twarda / 340 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The topic of place branding is moving frominfancy to adolescence. Manycities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academicformat but is at the same time useful for practice."
The topic of place branding is moving frominfancy to adolescence. Manycities, and nations have already established their place brand and this well doc...
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cena:
251,74 zł |
Football Brands
ISBN: 9780230232532 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to ...
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cena:
193,63 zł |
Marketing Technologies : Corporate Cultures and Technological Change
ISBN: 9780415624770 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography.
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy pract...
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cena:
761,60 zł |
The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy
ISBN: 9780975135419 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers. "At last something different. This is a realistic picture of how sales...
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major chang...
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cena:
87,54 zł |
The Comprador in Nineteenth Century China
ISBN: 9780674182776 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
293,69 zł |
Marketing for Growth: The Role of Marketers in Driving Revenues and Profits
ISBN: 9781610393973 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and...
The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers p...
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cena:
79,36 zł |
The World's Greatest Trade Show Marketing Guide
ISBN: 9781490539324 / Angielski / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
87,54 zł |
Word of Mouth in Hospital Marketing: A Master Degree Thesis on WOM and Hospital Marketing
ISBN: 9781495377020 / Angielski / Miękka / 70 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a master thesis. In most developed countries with open-market hospital systems marketing of hospital services has become more and more important. It has been shown that word-of-mouth-related factors such as 'hospital reputation' or 'recommendation' are important criteria for the consumer's decision, but so far the influence of word-of-mouth factors is not fully understood. In this work, Germany is taken as a model for a free-selection customer market, and the aim of this work was understand the importance of peer group opinion, doctor's referrals and media perception in hospital...
This book is a master thesis. In most developed countries with open-market hospital systems marketing of hospital services has become more and more im...
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cena:
173,32 zł |
Thousands Per Minute: The Art of Pitching Products on Internet, Video and Television
ISBN: 9781630471309 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize your sales? Want to glance at the secret sauce of success? Turn to page 107 There is an art to successfully appealing to your audience on camera. There is a way to keep the watcher watching In these pages, you will find that formula, gleaned from selling hundreds of products on television shopping channels and infomercials. It is the pitch that propels your product from poverty to paradise (we'll talk about verbiage as well and what not to say )....
You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize yo...
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cena:
70,83 zł |
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
ISBN: 9781784410803 / Angielski / Twarda / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13...
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented b...
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cena:
571,81 zł |