The book is about the operation of Multinational Corporations in China and India. MNCs in almost all industrial sectors are found in China and India. They are called big emerging markets. A healthy growth of component industry has been coupled with the rapid growth of automotive and vehicle industry in both countries. The development of component industry and cost effective procurement options have stimulated global sourcing of activities of MNCs from both China and India. The purpose of this research is to investigate how Volvo can be more successful in the emerging countries. The study...
The book is about the operation of Multinational Corporations in China and India. MNCs in almost all industrial sectors are found in China and India. ...