Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's "Marketing Nutrition" focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in...
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are ...
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink s "Marketing Nutrition" focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products failures and successes. The key problem with marketing nutrition remains, after all,...
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are ...
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating-or why you're even eating at all. - Does food with a brand name really taste better? - Do you hate brussels sprouts because your mother did? - Does the size of your plate determine how hungry you feel? - How much would you eat if your soup bowl secretly refilled itself? - What does your favorite comfort food really say about you? - Why do you overeat so much at healthy restaurants? Brian Wansink is a Stanford Ph.D....
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're ea...
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also...
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the li...