Despite the research effort put into controlling pathogens, pests and parasitic plants, crop losses are still a regular feature of agriculture worldwide. This makes it important to manage the crop appropriately in order to maximise yield. Understanding the relationship between the occurrence and severity of attack, and the resulting yield loss, is an important step towards improved crop protection. Linked to this, is the need to better understand the mechanisms responsible for reductions in growth and yield in affected crops.
Physiological Responses of Plants to Attack is...
Despite the research effort put into controlling pathogens, pests and parasitic plants, crop losses are still a regular feature of agricultu...
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side o...