Document from the year 2013 in the subject Business economics - Company formation, Business Plans, grade: 1,5, Novancia Business School Paris, language: English, abstract: What the German playwright and poet already understood in the 18th century has by now gained center stage. In our modern, globalized world, the ability to speak foreign languages has become a person's main asset, opening the door to different cultures, human enrichment and international success. When italki's co-founder, the American entrepreneur Kevin Chen, went to Shanghai to learn Mandarin Chinese, he got the vision to...
Document from the year 2013 in the subject Business economics - Company formation, Business Plans, grade: 1,5, Novancia Business School Paris, languag...
Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Valencia (Faculty of Economics), language: English, abstract: After the fast-food industry was thriving in Asia and especially in China in recent years, Latin America is considered the future growth market for American restaurant franchises (cf. Bloomberg 2012). In China, KFC already encountered a stunning demand, dominating the market by far before McDonalds (cf. Mellor 2011). However, in 2012 KFC was represented by only 577...
Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,...